Nothing is more important than your health is not it? It is difficult to find the nearest and most reliable health clinic. If you talk to the people closest on this matter. The likelihood of the information you get is about poor service, inadequate equipment, a dubious doctor’s experience.
The information is an answer you do not want to hear. And then you conclude that it is indeed difficult to find the right medical practice (dermatologist, beauty, dental, etc.).
Word-of-mouth may be successful, but to be able to benefit from the strategy is also difficult. And for those of you who have business in the health field, here are some marketing ideas to make it easier for you to find potential customers:
Increase Awareness Of Local Audience Target
While you may want your health practice to be known by many people through word-of-mouth, but you also need to get a closer look at who the target audience is around your health practice.
First and foremost to do is to raise awareness of the target audience around your practice. You may not want your ad to be seen by people in Jakarta, while your health practice is in Semarang, of course this does not yield any results.
You can use a new map with Google My Business to share detailed information about your health practices, such as addresses, distance of patient’s location to your health practice, working hours, and using the “Get directions” link. CTA can even be useful to make it easier for prospective patients to schedule meetings with you.
Creating Click To Call Ads
The main purpose of marketing or health practice advertising is to make the appointment of a patient meeting easier. To make a meeting with a doctor, usually someone will contact the doctor via phone or phone directly to the place of practice.
Features like these are available on Facebook and AdWords on smartphone, desktop and tablet devices. This feature can also be added to an existing ad or you can just create a Click to Call campaign.
Creating Call-Only Ads
According to Google, most of the health-related information search is done using a smartphone. And one of twenty Google searches is health information search. Do not miss this opportunity, you can create a special ad for smartphone devices with Call-Only advertising campaigns through AdWords.
Creating an Appointment Reminder In Patients
Whether it’s in the form of a message or a phone call, an important appointment reminder to make sure your patient is willing to come. You can use it using Google Calendar reminders, and send reminders and confirmations via email.
Remarketing helps you to reach people who have already visited your website or practice, with ad serving focused on how to get those potential customers. If you collect emails from your patients, emails can be utilized using Google Adwords and Facebook.
Upload those emails to create remarketing and create compelling ads so your patients are willing to come back. Or you can send an email about health check or treatment to your patient.
Actually there are still some more ways for business health practice trusted many people and develop. Such as the official certification of health agencies or medical firms in each ad. It is quite influential on the level of public confidence.